HelloFresh
Brand and Media Manager - all genders
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København, Capital RegionDenmark, Denmark
Confirm work authorization, visa sponsorship and location requirements with the employer.About the role
The Role (What’s In The Box)
Over the years, we've seen this mission spread around the world and beyond our wildest dreams, with HelloFresh now serving customers across markets around the globe. Our weekly boxes full of exciting recipes and high-quality, fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options.
As the Brand and Media Manager, you'll lead key brand activities for the Nordic markets, covering Norway, Sweden and Denmark as well as manage our demand generation media strategy and plan to grow consideration for the Brand. By leading comprehensive analysis of consumer insights and brand performance as well as driving and managing our media planning you will lead the development of future brand strategies and key initiatives aligned with our Global vision to grow the brand further in the Nordic markets. You will be based out of our Nordic head office in Island Brygge, Copenhagen and report to the Associate Director of Brand.
What You’ll Do (The Recipe)
In this role, you’ll take the lead on major brand initiatives in the Nordic markets:
- Own and drive brand media strategy and planning (Meta, Online Video. ATL) in partnership with our central media team and agency partners to grow brand consideration.
- Support the development and execution of integrated omnichannel brand campaigns and partnerships (online and offline) that speak to Nordic audiences and address key consumer barriers.
