Global Brand Relations Director

The Role..

The Global Brand Relations Director will own and grow Soho House's relationships with its most valuable global brand partners, driving significant commercial revenue across private hire, bedrooms, travel, memberships, brand-owned experiences and events.

This role will serve as the senior global lead for the company's top-spending corporate accounts, creating a world-class client experience while identifying new opportunities to deepen engagement and unlock revenue growth. The successful candidate will combine strong commercial instincts, unbeatable sales acumen, global relationship management expertise, and a deep understanding of culture, hospitality, luxury, and the way large-scale global brands work internally.

Main Duties...

Global Brand Partnership Leadership

• Act as the senior global relationship lead for Soho House's top 50 highest-spending corporate partners.
• Develop and execute strategic growth plans for each account to increase annual spend and partnership value.
• Build trusted relationships with senior decision-makers across marketing, partnerships, events, communications, talent, and executive leadership teams.
• Ensure Soho House remains the preferred hospitality, travel, events, and membership partner for key global brands.
• Identify opportunities to expand partnerships across multiple Soho House business lines and regions.
• Create bespoke partnership solutions that deliver mutual commercial and brand value.

Revenue Growth & Commercial Performance

• Own revenue targets across the global corporate partnerships portfolio.
• Deliver a minimum 30% year-on-year growth in spend from top 50 brand partners.
• Proactively identify and convert new revenue opportunities across:
  • Private hire and events
  • Bedrooms and group bookings
• Lead negotiations on high-value commercial agreements and long-term corporate partnership contracts.
• Develop pipeline visibility and forecasting across all major accounts.

Cross-Functional Leadership

• Partner closely with regional sales teams, private hire leaders, membership teams, operations leaders, and marketing partnerships teams.
• Ensure alignment between global commercial priorities and local execution.
• Create a consistent approach to managing strategic accounts across all regions.
• Act as the central point of coordination for major global brand opportunities to drive towards ‘corporate partnerships’ with brands.
• Drive collaboration between teams to maximise commercial outcomes and client satisfaction.

Global Systems, Reporting & Performance Management

• Partner with Digital, Finance, Commercial, and Operations teams to create a global framework for tracking brand activity and spend.
• Develop dashboards and reporting tools to monitor performance across all Houses globally.
• Establish clear KPIs for account growth, retention, client engagement, and revenue generation.
• Provide regular (weekly) reporting and insights to executive leadership.
• Use data and client insights to inform growth strategies and resource allocation.

Client Experience & Service Excellence

• Champion a best-in-class global client experience across every touchpoint.
• Work closely with House General Managers, events teams and operational teams to ensure exceptional delivery of events and experiences for brands.
• Ensure consistency of service standards across all locations.
• Act as an escalation point for key partner relationships.
• Continuously gather feedback and identify opportunities to improve the partner experience.

Executive Stakeholder Management

• Build meaningful relationships between Soho House leadership and senior executives within partner organisations.
• Facilitate introductions, networking opportunities, and strategic engagements.
• Coordinate executive-level meetings, events, and relationship-building initiatives.
• Create opportunities that strengthen long-term strategic corporate partnerships and increase commercial value.
• Partner closely with the Global Revenue and Bedroom Director on key initiatives

Strategic Development

• Identify emerging industries, sectors, and brands that align with Soho House's cultural positioning.
• Evaluate new partnership models and revenue streams.
• Stay ahead of trends in hospitality, luxury, culture, entertainment, experiential marketing, and brand engagement.
• Establish Soho House as one of the world's most sought-after hospitality and cultural partners for global brands.

Must Haves

Global Brand Relationships

• Extensive experience managing global strategic accounts and multinational corporate brand partnerships.
• Existing network of senior contacts across global brands, agencies, luxury, fashion, beauty, technology, entertainment, automotive, finance, and consumer sectors.
• Proven ability to build and maintain relationships with C-suite and senior marketing decision-makers internationally.

Commercial Leadership & Sales Excellence

• Proven history of generating significant commercial revenue and exceeding ambitious sales targets.
• Experience owning and growing a high-value client portfolio.
• Strong negotiation and deal-making capabilities.
• Experience managing large budgets, revenue forecasts, and commercial performance metrics.

Entrepreneurial Mindset

• Demonstrated ability to build, scale, and grow a business function, vertical, or client portfolio.
• Comfortable operating in a fast-moving, entrepreneurial environment.
• Ability to identify untapped opportunities and convert them into scalable revenue streams.
• Strategic thinker with a hands-on approach to execution.
• Strong sense of ownership, accountability, and commercial ambition.
• Understand instinctively Soho House and its brand value and unique ability to partner on a global scale with some of the world’s most premium brands.
• Deep appreciation of the Soho House brand DNA, member experience, and cultural positioning.

Experience Required

• 10+ years in corporate brand relations, luxury hospitality, experiential marketing, media, entertainment, lifestyle, or adjacent industries.
• Experience working with premium, luxury, or membership-based brands.
• International business development experience across North America, Europe, the Middle East, and Asia-Pacific.
• Existing high level executive network within creative industries, entertainment, fashion, technology, media, and luxury sectors.
• Experience working directly with founders, executive leadership teams, and boards.
• Strong understanding of the intersection between hospitality, culture, community, and commerce.

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