Partnerships Marketing Manager, EMEA

The main focus of this role is to drive effective partnership marketing programs for "Critical to Win" EMEA partners and enable local marketing teams in the region to successfully drive pipeline generation in their markets by embedding key partner value propositions into integrated campaigns.

WHAT YOU’LL DO

• Strategic program development: Design and execute integrated, multi-channel marketing programs with critical-to-win EMEA partners to drive enterprise business acquisition and brand preference for Adyen.
• Local market enablement: Support and enable local EMEA markets to activate targeted marketing efforts aimed at "Critical to Win" partners, ensuring they are integrated with the overall local marketing approach.
• Commercial alignment: Partner closely with EMEA Partnerships teams and Marketing leads to ensure all marketing activities are laser-focused on local revenue goals and market nuances.
• Data-driven iteration: Track, measure, and report on campaign performance, using a "launch fast and iterate" mindset to pivot resources toward the highest-impact activities.
• Cross-functional collaboration: Act as the connective tissue between regional execution and global strategy, ensuring EMEA-specific needs are represented in the global roadmap.

WHO YOU ARE

• A natural connector: You excel at navigating complex organizations and building strong relationships with internal stakeholders and external partners alike.
• Growth-minded: You are focused on the "commercial engine" - you understand that success is measured by pipeline and margin put live.
• Strategically agile: You can pivot easily between high-level strategic planning and the tactical "sleeves-rolled-up" execution required to launch campaigns.
• EMEA expert: You have a deep understanding of the EMEA partner landscape (SIs, Platforms, and Alliances) and how to navigate regional market differences.
• Strong communicator: You are fluent in spoken and written English and comfortable working across time zones and multiple cultures.

QUALIFICATIONS

• 5+ years of experience in B2B Marketing, Partner Marketing, or Channel Marketing (FinTech or SaaS experience in EMEA is a plus).
• Proven track record of managing marketing programs across multiple European markets, understanding cultural nuances.
• Experience working with Target Account Lists (ABM/ABX) and managing high-touch partner relationships.
• Ability to thrive in a "new team" environment - you are comfortable building the plane while flying it.

This role is based out of our Amsterdam, Berlin or London office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.