Grafana Labs
Principal Technical Marketing Engineer | Sweden | Remote
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Sweden (Remote)
Confirm work authorization, visa sponsorship and location requirements with the employer.About the role
Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. Customers, including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce, rely on Grafana Labs. We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at grafana.com and follow us on LinkedIn and X.
We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.
You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.
The Opportunity:
Grafana Labs is looking for a technically fluent engineer who loves building powerful demos, explaining complex systems clearly, and helping SRE and platform engineering leaders understand the value of our open approach to observability.
As Grafana’s offering shifts from dashboards to industry-leading agentic observability, our Product Marketing team is responsible for closing the gap between what our products can do and how customers understand that value. That means building clear, consistent positioning, enabling sellers with trustworthy technical narratives, and creating content that helps Platform Engineering teams quickly grasp why Grafana Cloud is the right choice for them.
As a Technical Product Marketer you will play a critical part in that transformation. You’ll be the hands-on engineer who brings our technical story to life for buyers, not just practitioners. You’ll build core demos, run technical workshops and webinars, and act as the technical bridge between our Product and Sales orgs. Your work will help SRE and platform engineering leaders evaluate Grafana with confidence, equip sales engineers with better tools and talk tracks, and ensure our technical value shows up clearly and consistently across the entire customer journey.
This is a unique chance to shape how Grafana tells its story as we evolve our positioning in the AI era, strengthen seller enablement, and build a repeatable system for communicating product value.
What You'll Be Doing:
Build strategic, buyer-focused demos, videos, workshops, and webinars
- Create and maintain polished, narrative-driven demos that highlight Grafana’s value for SRE and platform engineering leaders.
- Record high-quality technical demo videos and walkthroughs in partnership with our video and content teams.
- Lead webinars, workshops, and technical sessions designed for evaluators.
- Teach customers not just how Grafana works, but why our approach is differentiated and valuable.
- Use AI tools to generate variations, summaries, and reusable assets that scale technical content across channels.
Enable Solutions (Sales) Engineers with clear, consistent technical storytelling
- Serve as PMM’s technical liaison to the SE org, ensuring consistent messaging and demo guidance.
- Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices.
- Help SEs and sellers communicate Grafana’s story with clarity, confidence, and differentiation.
Collaborate with PMMs to drive technical buyer engagement across high-impact channels
- Partner with PMMs to identify the most important buyer personas, problems, and technical messages, and help shape the content strategy needed to reach them.
- Extend technical narratives into impactful buyer-facing channels including analyst briefings (Gartner, Forrester), industry forums, podcasts, conferences, and online technical communities.
- Bring a technical perspective to PMM planning—helping ensure our content, campaigns, and enablement reflect the real challenges and priorities of SREs and engineering leaders.
Use automation & AI to scale technical content
- Partner with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools.
- Use automation to make technical content more repeatable, discoverable, and scalable across teams.
What Makes You a Great Fit:
- 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar).
- Interest and ability to travel to training and customer events 10-12 weeks per year.
- Strong understanding of observability concepts and the needs of SRE/platform teams.
- Ability to translate deep technical concepts into clear, value-focused stories.
- Experience presenting technical content through demos, workshops, or webinars.
- Excellent written and verbal communication, with a crisp, structured, persuasive style.
- Strong cross-functional collaboration; comfort working with PMM, Product, SEs, DevRel, and Field Engineering.
- High ownership mindset with the ability to drive projects from concept to completion.
- Comfort with light scripting or workflow automation.
Bonus Points For:
- Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools, or a background in Observability or Platform Engineering.
- Prior experience in Sales Engineering, DevRel, or technical product marketing.
- Familiarity with demo environment automation or infrastructure-as-code tools.
- Exceptional live presentation or workshop facilitation skills.
Compensation & Rewards:
In Sweden, the base compensation range for this role is SEK 878,578 - SEK 1,054,294. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally.
*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.
Why You’ll Thrive at Grafana Labs:
- 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
- Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
- Transparent Communication – Expect open decision-making and regular company-wide updates.
- Innovation-Driven – Autonomy and support to ship great work and try new things.
- Open Source Roots – Built on community-driven values that shape how we work.
- Empowered Teams – High trust, low ego culture that values outcomes over optics.
- Career Growth Pathways – Defined opportunities to grow and develop your career.
- Approachable Leadership – Transparent execs who are involved, visible, and human.
- Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
- In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
- Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.
Equal Opportunity Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law. We believe that equality and diversity build a strong organisation, and we work hard to ensure that is the foundation of our organisation as we grow.
Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.
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